Get Measurable Results with Pay for Performance Advertising and Marketing

Pay for Performance Advertising is the ultimate form of results-based marketing. For it to be effective it has to be targeted, laser-focused on the specific niche group or demographic, and continually tested.

Very few marketing firms offer Pay for Performance services. Even fewer magazine or newspapers (are there ANY out there?) offer this type of advertising. But they could if they knew how and it would likely not only improve their business model, but also get them more respect and more profits as a result. Since they don’t know how it’s done, it’s a risk for them and they don’t offer it. In fact, they almost shudder at the thought of such a concept.

When you pay for advertising and marketing performance and results, you are usually paying a percentage of the monies generated as a result of the specific marketing activity or a percentage of the profits. To do this correctly requires monitoring various metrics to fully understand the numbers behind your business model.

Metrics are measurements that quantify your results. These metrics tell you what your current marketing is doing, whether the new project is meeting its goals, and will define the project’s progress in measurable terms.

By having this information both you and your advertising agency or marketing firm can clearly understand your business, the success of any given project, and where the current and future sales and profits come from. This information is what is used to lay out a plan for reducing that cost, helping you get more business for the same money (or less), and get more leads, sales, and profits than you are currently getting.

The money they make you and/or save you as a result of their efforts is where their percentage comes from. A starting percentage is usually determined at the beginning of the project with an understanding that as the project matures, additional information not known at the beginning could change the compensation agreement later. You need to be flexible on this because if the project becomes exceedingly successful, the value of the marketing firm to your business should be compensated according to the increased results – not some arbitrary number agreed to before anything was ever produced.

The reverse is also true, again, based on the progress and success of the project. So if the firm produces less that what is anticipated, they should get paid less. We prefer to start small and let the results speak for themselves.

The next steps…

Chances are you don’t have all your business information defined yet. If you already know the lifetime value of a customer you’re ahead of most, but there are a variety of additional key financial numbers to determine. Regardless of wherever you are now, we can help you with all of that. And there’s no extra charge or fee because it’s built into our process and methodology.

Call us at (805) 419-5144 or email us now to schedule an initial consultation and learn how Pay for Performance Advertising works for your type of business. It costs you nothing to find out more and the rewards far outweigh the cost of being shy about growing your business in ways you’ve never dreamed were possible.